THE MORGAN STORY

THE MORGAN STORY

For decades, Morgan has been dressing women to feel seductive and powerful. Built on an iconic fashion signature, the French brand has continuously evolved.

As part of its key values, Morgan seeks to capture fresh trends and create new directions.

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1987

The creation

The Morgan brand was created in 1987 by two sisters, Odette Barouch and Jocelyne Bismuth.

They decided to start a fashion business by taking over the former lingerie manufacturing workshop bought by their parents in 1967: the E. Morgan establishments.

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1988

signature

Opening its first store in 1988, the brand set itself apart from its competitors by focusing on the theme of love. The brand’s signature would quickly become famous.

1990

1990S

The brand expanded internationally at a brisk pace, opening stores around the world starting in 1991. Morgan became the leading women's ready-to-wear brand

in the 1990s and called on a host of stars, photographers and models to promote its image.

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1996

CAMPAIGNS

In 1996, Morgan placed love in the spotlight with advertising campaigns that have become legendary. Star couples were captured for eternity in Morgan wear, including Yannick and Heather Noah, Laetitia Casta and Jean Galfione, Carla Bruni and David Ginola, and Estelle and David Hallyday.

2004

GROWTH

Morgan is stepping up its international growth. Building on its success, the brand now has a worldwide network of 640 points of sale spanning the continents of Europe, Asia and South America.

2019

CREATING FRESH ROMANCE

Morgan continues to write its love story with fashion by working with women of influence; Caroline Receveur, Georgia May Jagger and Iris Mittenaere have joined the adventure to bring femininity to life around the world.

2021

Morgan is committed

to a more responsible fashion and has become an agent of change, for today and the future. Our goal with each new season is to further reduce the environmental impact of our products. We are working to make our raw materials more environmentally friendly by using more sustainably produced materials.

By 2025, Morgan's goal is to source 100% more responsible cotton for its products. 'More responsible' cotton includes cotton from Better Cotton Initiative farms, recycled cotton, and organic cotton.

Cotton from the
Better Cotton Initiative

Morgan is proud to be a member of the Better Cotton Initiative (BCI), an organisation that promotes sustainable cotton production through a worldwide network of BCI certified farmers trained on environmental respect and workers’ rights. Although BCI cotton is not traceable in the finished product, sourcing through the Better Cotton Initiative actively supports the more sustainable production of cotton and maintains worldwide demand.

Find out more

Eco-viscose

Morgan designs products from LENZING™ ECOVERO™ fibres, an eco-responsible viscose made using wood pulp from sustainably managed forests. EU-certified (European Eco-label) eco-viscose is produced more sustainably than regular viscose, requiring up to 50% less energy and water.

Find out more

 

Did you know?

Morgan has been committed to animal welfare for many years and strictly prohibits real fur in its collections. Morgan is proud to be a member of the Fur Free Retailer programme.

  • Cotton from the
    Better Cotton Initiative

    Find out more

    Cotton from the
    Better Cotton Initiative

    Morgan is proud to be a member of the Better Cotton Initiative (BCI), an organisation that promotes sustainable cotton production through a worldwide network of BCI certified farmers trained on environmental respect and workers’ rights. Although BCI cotton is not traceable in the finished product, sourcing through the Better Cotton Initiative actively supports the more sustainable production of cotton and maintains worldwide demand.

    See less

  • Eco-viscose

    Find out more

    Eco-viscose
    Morgan designs products from LENZING™ ECOVERO™ fibres, an eco-responsible viscose made using wood pulp from sustainably managed forests. EU-certified (European Eco-label) eco-viscose is produced more sustainably than regular viscose, requiring up to 50% less energy and water.

    See less